Automation.
Marketers will be (mostly) pleased to learn that automation will become a bigger mainstay in and throughout 2017, with advanced technology enabling the automation of previously human-exclusive tasks. We’ve had robotic journalists in circulation for a couple of years now, and I expect it won’t be long before they make another leap into more practical types of articles. It’s likely that we’ll start seeing productivity skyrocket in a number of white-collar type jobs—and we’ll start seeing some jobs disappear altogether. When automation is combined with machine learning, everything can improve even faster, so 2017 has the potential to be a truly landmark year.
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